A day spa business is an excellent business choice since everybody seems to lead a busy and stress-filled life. But the day spa market is getting increasingly crowded, your business needs to stand out from the rest to survive and grow. Here are 12 ways to promote and market your day spa to help you stand out from the crowd:
1. Invest in your website
The company website gives first impression of your business to potential customers online. It is the first thing searchers will see before they visit your day spa. Make your website visually appealing by putting photos from your premises. Map out the details of your spa, include the services you offer and spread awareness about your spa treatments. Make your website responsive since more and more customers are using mobile devices to find products, services and locate businesses in their area. Creating a visually appealing and responsive website for your spa would be a key element in your promotion strategy if you want to be competitive in the spa market.
2. Window Display
A dazzling window display is a great free advertising for your spa. A well-designed graphics that catches the eye both inside and outside of your business premises will increase your visibility to passers-by and encourage potential customers to look in and try your treatments.
3. Social media
Take advantage of the social media frenzy. Social media fan pages is great supplement to your website. Create account in social networking sites frequently used by your target market. Social networking sites like Facebook, Twitter, Instagram, LinkedIn are a great place to start building your brand with little to no cost. Use your pages to post daily specials, new products or services and important information. Your fan pages can also be a great place to showcase your expertise in your field by giving beauty tips and advice on health and relaxation. You can also use social media to connect with your existing customer and potential customers. Social media development and management requires time and patience. Hiring a digital agency is sometimes more cost effective than managing your social media accounts in-house.
4. Facebook Advertising
One of the most efficient ways to market a day spa is to leverage Facebook’s targeted advertising. You’ll only need to pay ads to the exact people you’d like to connect with on Facebook. Targeted advertising will help you find the right customers across different devices, deliver relevant messages, get the most value for your money by spending on people that matter to you. Facebook advertising will also give you the ability to analyse data and adjust your strategy.
5. Start Blogging
Create a blog in your website if you do not have one. Blogging get your readers excited about health, fitness and beauty. Getting people to read your blog will create brand awareness. It is also a great way to give health and beauty advice to your readers. Post the blog to your social media pages and put a link to direct them to your website, this will increase web traffic. Always update your blog, consistent post will create trust in your brand and convert visitors to new customers.
Good promotions create buzz. Everybody loves to receive gifts, giving away samplers or promotional anti-stress products with your name and logo is a great promotional tactic. An introductory promo package is especially effective for introducing new customers to the full range of your services. A simple spa package such as manicure and facial or mani-pedi created for special occasions like Valentine’s Day helps to create referrals and repeat business.
7. Referral program
A referral incentive program for your regular customers will keep them happy and will help you build your business. Offering a free service or a discount as a reward for your customer will keep them motivated to return to your place. You can leverage this by offering exclusive access to those who referred and referred by business referrals such as hair salons, dermatologist, gyms and other professionals you do business with.
8. Lead generation
Lead generation is beneficial for marketing your day spa. When customer fill out their initial appointment form, make sure you also get the email address and user names on social networking sites. Offer an incentive when they include their email address by giving them beauty and health tips. You can also create a landing page on your website that captures email address, offer them discount or free trial to services as an incentive. You can also send traffic to this page using social media and paid Facebook targeted ads. Once you have built your email list, create an autoresponder that automatically send email to your list on a regular basis with interesting content and specials.
9. Video Marketing
Video marketing through video sharing sites like YouTube and Vimeo give away free information. Show people the kind of treatment and services offered in your spa. Use videos for storytelling in a visual and compelling way. Adding a video to your website and social media pages can increase customer conversion by 30-40%.
10. Offer incentives to local companies
Offer beauty and fitness assessment to local companies as a perk to their employees. This will allow you to utilise one point person to reach a large group of people. You can work a partnership with the company that will look like the perk is offered by them. This way the company will be more likely to promote your day spa.
Offer services in a package of three, five or more at a corresponding discount. This will keep the customers coming back to get the service and you get the money upfront. Start a loyalty program with incremental rewards, your customer will invest in reaching their reward and remain loyal to your spa. You can also consider giving a discount card as a reward that customer can give to a friend if they desire.
12. Customer Service
Nothing beats an excellent customer service for promotion. Customers who feel they’re slighted are quick to complain on Yelp or social media sites. Address your customer issues promptly especially if they use social media to air their concerns. Give each of your customer the same outstanding service whether they are discounted or paying in full. Give every customer the royal treatment and you are sure of repeat business.